McDonald’s Will Test All-Day Breakfast

If you’ve dreamed of a day in which Egg McMuffins could be purchased way after the weekday 10:30 a.m. cut-off, you may be in luck: McDonald’s plans to test all-day breakfast in the coming months, CNBC reports.

“Our industry sources inform us that McDonald’s US plans to test all-day breakfast — breakfast items for sale throughout the 24-hour day — in one domestic market, with the test set to begin within the next month or two,” Janney Capital Markets revealedin a note on Monday.

Experts have previously explained that McDonald’s limited breakfast hours exist due to kitchen limitations.

Scott Hume at BurgerBusiness.com told Business Insider that Mickey D’s hasn’t capitalized on breakfast because of capacity issues. Come 10:30 a.m., the chain relies on its toasters and grills for other menu favorites, like chicken nuggets and burgers. For breakfast, McDonald’s doesn’t currently offer a made-to-order option. “Its customer traffic is too great for that,” Hume told Business Insider. “So eggs and sausage are pre-cooked and held for breakfast sandwich assembly.”

HuffPost has contacted McDonald’s for comment — we’d like to know what will change to enable the kitchen to host McMuffins and McNuggets in harmony. This story will be updated when we hear back.

source: huffingtonpost.com By r

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