Today’s news cycle has been filled with Nike giving clues and hints about the auto-lacing MAG, which was worn in Back to the Future II by Michael J. Fox and celebrates its 30th anniversary today. There’s now official information from the brand, thanks to a press release posted on Nike’s website.
“We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes,” says Nike CEO Mark Parker, in reference to the auto-lacing system. “By imagining the future, we create it. Product that comes alive, with on-demand comfort and support when you need, product that senses you and adapts to you is right around the corner.”
According to Nike, “The 2015 Nike Mag is a limited edition release. It will only be available via auction, with all proceeds going to the Michael J. Fox Foundation for Parkinson’s Research. The specific details on the auctions will be posted to Nike News and via Twitter @Nike in spring 2016.”
That’s the road we’ll need to travel to get a pair. For now, expect Fox tounveil the sneakers on Jimmy Kimmel Live! tonight.