Ronnie Fieg x New Balance 998 City Never Sleeps

After a fewteasers, Ronnie Fieg has officially unveiled his latest New Balance collaboration.

The New Balance 998 “City Never Sleeps” marks the first time Ronnie Fieg has worked on the Made in USA 998 silhouette. For this project, Fieg looked to his NYC roots for inspiration. “The idea of ‘City Never Sleeps’ is that even in the middle of the night, New York is still bright as day because of its city’s bright lights,” Fieg said.

The sneaker is broken up into three different segments of colors and materials, a look that’s become something of a signature for Fieg’s collaborations. Its toe is composed of a blue nubuck, while the saddle shifts to navy nubuck and the heel takes on a solid black pigskin suede, a nod to NYC’s restless culture. Meanwhile, the dark look is balanced by an all-white midsole and outsole and reflective “N” branding to represent the city’s flood of bright lights.

“Even in the middle of the night, New York is still bright as day because of its city’s bright lights. This constant cycle of endless days is a major factor for the New Yorker’s mentality. People hustle harder here than anywhere else, but our reward is being able to live in arguably the greatest city in the world,” Fieg said.

Look for these to drop alongside a matching apparel collection this Black Friday, November 27, for $240.


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