It’s a $254 million overseas debut and a whopping $424.1 million worldwide debut for Batman v Superman: Dawn of Justice. 59% of that foreign total came from 3D screens and 8.5% ($36m) of the global $424m gross came from a record-high 945 IMAX screens. If I was a little nitpicky over that $170.1 million domestic debut this morning, then I have little beyond congrats at this juncture to offer regarding the overseas numbers. It’s a massive debut and a strong start for an important franchise installment.
Batman v Superman: Dawn of Justice opened all around the world over the last week, and it netted a superb $254 million in foreign box office. That’s the fifth biggest overseas debut of all time. It sits behind only Walt Disney’s Pirates of the Caribbean: On Stranger Tides ($260m), Disney’sStar Wars: The Force Awakens ($281m), Warner Bros./Time Warner Inc.’s Harry Potter and the Deathly Hallows part 2 ($314m), and Universal/Comcast Corp.’s Jurassic World ($316m).
And yes, all four of those mega-blockbusters topped $1 billion worldwide in global receipts by the time they wrapped up. The smallest of the four,Pirates of the Caribbean 4, earned “just” $1.045 billion, but it “only” made $240 million in America. Worries about frontloading aside, I think we can safely say that Dawn of Justice is going to gross a lot more than $241m in America off of that $170.1m domestic debut.
Speaking of worldwide, that brings the film’s global take to a mammoth $424.1 million. Again, that’s one of the biggest worldwide debut weeks ever, behind only Harry Potter 7.2 ($484m), Jurassic World ($524m), and Star Wars: The Force Awakens ($529m). It’s just above the $397m global debut of Furious 7.
Unless it performs like a Twilight sequel here and abroad, clearing that magical $1 billion mark should not be an impossible mission. Now I’m not ruling anything out. It’s still a solid smash at $900m global. But at this point, Warner Bros./Time Warner Inc. should be breathing two sighs of relief and possibly popping open a champagne bottle or three.
The film played in over 40,000 screens in 66 markets not counting America. The film snagged the biggest overseas debut of all time for a superhero movie, as well as the second-biggest Warner Bros. foreign debut of all time behind Harry Potter 7.2. It snagged $57.3 million in China, which comes off a $20m Friday but is still the biggest WB debut in said marketplace.
The film earned $21.9 million in the United Kingdom for the largest opening of 2016 and said territory’s biggest superhero debut ever. Mexico also offered a solid $18.6m debut weekend on 4,300 screens. It snagged $12.2m in Brazil, $10.5m in Korea, $10m in Australia, and $8.5m in Russia. That’s the biggest opening ever in Russia for a DC Comics film. The Zack Snyder picture earned $8.4m in France and another $8.2m in Germany, with $6.3m in Spain since its Wednesday debut.
Italy also opened on Wednesday and added $5.8 million to the overseas coffers while Japan opened the picture on Friday and earned a solid $4.4m debut weekend. Beyond that, it’s $5.5m in Scandinavia, $32.2m combined in Hong Kong, India, Malaysia, Singapore, Vietnam, and four other Asian markets while it earned $16.7m in ten Latin American markets.
It’s basically opened over the entire world over the last week, so if we want to do some simplistic math, here we go. If it collapses everywhere in every territory and merely doubles this worldwide total, it still gets to $848 million worldwide.
A 2.25x multiplier still takes it to $954 million while that magic $1 billion mark comes with a 2.35x multiplier. That is ironically the same figure needed to push the Ben Affleck/Henry Cavill/Gal Gadot superhero sequel’s domestic gross over the $400m mark from said $170m domestic debut.
Comparisons are challenging since not every movie opens all around the world at the same time (in fact most do not). But offhand, a multiplier similar to Harry Potter and the Deathly Hallows part 2 (which was pretty bloody frontloaded) gets this film to $1.177 billion global.
Beyond that, these are just guesses. We’ll know more when we find out more. But there isn’t much precedent for an opening on this scale not leading to worldwide success over that magical $1 billion mark, so at this point, I see little reason to panic.
Now there is still a question about what to do if the film makes a ton of money despite not being terribly beloved (does the DCEU want to be theTransformers of comic book franchises?), but that’s a conversation for tomorrow or Tuesday as my schedule allows. In the meantime, kudos to Warner Bros. and their marketing departments. This is a big win and should be treated as such no matter where the movie goes from here.
source: forbes.com by Scott Mendelson