Get Ready for the Biggest Trend of This Century

If puttering around in the daily grind of traffic fills your annoyance bucket, take heart: self-driving cars will be in major city centers in 5 years, and they will be coming in hot. In fact, they’ll likely be commonplace everywhere within just 10 years. These nifty new vehicles have the potential to shake up your life in areas extending well off the road. Here’s why:

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How One Woman Helped End Lunch Counter Segregation in the Nation’s Capital

Thompson’s restaurant once served up fast, cheap meals—everything from smoked boiled tongue to cold salmon sandwiches. Today, there’s nothing in downtown D.C. to show that the then-popular restaurant chain even had a location at 725 14th Street Northwest in the 1950s. The space is now filled by a CVS drug store. Across the street, there’s an upscale barbershop, and on the corner at the intersection of 14th and New York Avenue, a Starbucks is currently under construction.

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Goodbye ‘Growth Hacking.’ Hello Neuromarketing.

Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is not new, but has recently become even more widely adopted by larger brands. Nielsen’s investment in neuromarketing research company NeuroFocus helped to increased credibility of neuromarketing, and provide additional brain power (yes, pun intended!) to bigger brands. For example:

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Why the Screenplay Is an Absolutely Essential Part of What Makes a Movie Great

Who gets the credit for a great movie? The director, obviously. It was his vision that came to life. The lead actors and the rest of the cast too. Their performances left an impact. The cinematographer even gets some love for how the movie was shot. And, of course, we have to give credit to the story. But does that mean we’re actually giving credit to the screenwriter? Michael Tucker explains in this video discussing Gillian Flynn’s Gone Girls screenplay that we absolutely should.

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Motorola’s New Moto Z Phones Look Pretty Damn Vicious

What does a “modular” smartphone even mean? Google thinks it means breaking apart almost every component of a phone, as with Project Ara. LG’s newest G5 smartphone has a removable bottom, which allows you to slide on a camera grip or a bigger battery. Today, at Lenovo Tech World in San Francisco, we saw what Motorola thinks “modular” can be. Meet the Moto Z and Moto Z Force.

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Bet You Didn’t Hear Shell Spilled a Bunch of Oil in the Gulf

ON MAY 12, one of Shell’s subsea flow lines sprung a leak, and 88,200 gallons of crude oil spilled into the Gulf of Mexico. A Shell helicopter spotted the spill—at that point, roughly the size of Manhattan—floating about 90 miles south of Timbalier Island, Louisiana. By May 16, just three days after cleanup began, Shell and the US Coast Guard declared the case closed. With no oil left on the surface to recover, and no known impacts to wildlife, there wasn’t much more they could do. Are they great at dealing with oil spills these days or what?

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From 1937 To Hillary Clinton, How Americans Have Felt About A Woman President

In January of 1937, the Gallup Poll, then in its second year of existence, posed this question: “Would you vote for a woman for president if she was qualified in every other respect?”

Sixty-four percent of Americans said no, 33 percent said yes, and 3 percent had no opinion on the matter.

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