Rolls-Royce’s Ridiculous New Concept Hails the 22nd-Century Oligarch

ROLLS-ROYCE’S NEW CONCEPT is here and it’s…. Well, it’s something. Dubbed the “Rolls-Royce VISION NEXT 100,” a name we will not use again, the wild-eyed concept imagines—and satisfies—the self-glorifying demands of the 22nd century oligarch.

Taking out the human chauffeur means more room for your opulence.

To announce the car, the BMW-owned luxury automaker wrote up a Proustian press release that’s light on practical details (it drives itself, somehow; it’s zero-emissions, somehow) but heavy on Rolls-Royciness.

Really, the best way to understand what the Brits are going for here is to focus on how they describe the car. So for your edification, here’s a not-quite exhaustive list of all the adjectives Rolls-Royce uses to describe the concept car and its many opulent features: