Rolls-Royce’s Ridiculous New Concept Hails the 22nd-Century Oligarch

ROLLS-ROYCE’S NEW CONCEPT is here and it’s…. Well, it’s something. Dubbed the “Rolls-Royce VISION NEXT 100,” a name we will not use again, the wild-eyed concept imagines—and satisfies—the self-glorifying demands of the 22nd century oligarch.

Taking out the human chauffeur means more room for your opulence.

To announce the car, the BMW-owned luxury automaker wrote up a Proustian press release that’s light on practical details (it drives itself, somehow; it’s zero-emissions, somehow) but heavy on Rolls-Royciness.

Really, the best way to understand what the Brits are going for here is to focus on how they describe the car. So for your edification, here’s a not-quite exhaustive list of all the adjectives Rolls-Royce uses to describe the concept car and its many opulent features:

  • Effortless
  • Autonomous
  • Spacious
  • Beautiful
  • Revolutionary
  • Authentic
  • No-compromise
  • Coachbuilt
  • Personalized
  • Zero-emissions
  • Bespoke
  • Exquisite
  • Helpful
  • Discreet
  • Vigilant
  • Powerful
  • Advanced
  • Precious
  • Contemporary
  • Natural
  • Sensual
  • Luxurious
  • Regal
  • Opulent
  • Futuristic
  • Artful
  • Sensual
  • Graceful
  • Expressive
  • Dramatic
  • Bold
  • Smooth-bottomed
  • Unruffled

source: by 

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