Hot off the heels of their other recent branded short, The Boy Who Learned to Fly, the venerable Moonbot Animation Studios stuns again with the release ofTaking Flight, a whimsical short that captures the power of childhood imagination and the strength of familial bonds. What’s that? You’re already reaching for a tissue? Yeah, bro…*sniffles*…me too…
Moonbot seems to be reinventing the polish and care that goes into branded animated films—from their work with companies as varied as Chipotle to Gatorade, their creations feel less like advertisements and more like mini Pixar-esque explorations of wonder.Flight may be a commissioned piece for Radio Flyer, but it doesn’t feel saddled by the limitations of its corporate sponsorship. Is this story particularly deep? Nah. But, it goes down so smooth, that the saccharinity never feels diabetes inducing. It’s short, sweet, and perfectly shareable (and may even make you want to pick-up a little red wagon of your own).
While the film does veer on cliché territory (loveable grandad, distracted father), the visual presentation can’t be denied. Frankly, the things that the wizards over at Moonbot are doing with color is unmatched: vibrant isn’t a strong enough adjective to describe things. And, the use of varying aesthetics—from 3D to 2D—to represent the change from reality to “imagination land” is deployed with aplomb. These transitions are especially impressive, each one more stunning and kinetic than the last.
“Taking Flight speaks to our need to embrace simple moments where play collides with imagination.”
As the film’s director, Brandon Oldenburg, writes in his director’s statement: “As a parent, I struggle constantly with balancing what the modern world says I need to do with my children versus my inclination to let them play and discover the world…For me, Taking Flight speaks to our need to embrace simple moments where play collides with imagination.”
source: shortoftheweek.com BY BRANDON OLDENBURG