Gucci and Dapper Dan Announce First Wave of Their Unlikely Collaboration

Months after Gucci‘s highly controversial Dapper Dan knockoff, the two are collaborating on a new studio atelier in Harlem. The atelier is an homage to the original Dapper Dan’s Boutique, which closed back in 1992.

“Everyone paid homage to Dapper Dan, but no one ever paid him,” Dapper Dan said in a press release Thursday. “The people have spoken and Gucci has listened. Nothing has been more significant in the Harlem cultural scene than Alessandro and Gucci coming to Harlem and partnering with Dapper Dan.”

The new space will give people the chance to own customized garments artistically improved by Dapper Dan himself, using raw Gucci materials and fabric. The Lenox Avenue atelier will open its doors to prospective clients “by appointment only” in January 2018.

 Spread across the 4,700 square foot space is a storefront on the ground level, a high-ceilinged parlor floor up top, and a production area. The location’s look was crafted by A.B. Van Dusen for Edward Roberts back in 1887 and was previously the home of a private girls’ school, a doctor’s office, and a residential space prior to the completion of renovations in 2014.

The Italian brand caught hell on social media back in May for its Dapper Dan copying.

In a statement on the jacket’s backlash at the time, Gucci called the piece an “homage” to his work. “In an homage to Dapper Dan, this jacket worn with jeans and a lurex headpiece is flanked with a striped knit with cross-stitch embroidery, cotton shorts and a georgette gown with trompe l’oeil detail,” Gucci said.

Gucci also announced Thursday that a new Gucci x Dapper Dan capsule will premiere as part of their Fall 2018 collection and will be available globally.

source: complex.com BY

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