FOR MOST OF modern history, the easiest way to block the spread of an idea was to keep it from being mechanically disseminated. Shutter the newspaper, pressure the broadcast chief, install an official censor at the publishing house. Or, if push came to shove, hold a loaded gun to the announcer’s head.
While MB&F can be a brand of radical changes, with horological creations that often tantalize the senses of watch connoisseurs by boldly going where no watch brand has gone before, they are also the brand of evolution. Once another whole new creation leaves they workshops they take time to explore the possibilities of this model, often with a little help from their friends.
We’re a little obsessed with moving fat around. And no, we’re not talking about stealing bags of liposuction leftovers to make soap.