Jordan Brand Unveils the Laceless Air Jordan 33

The newest Air Jordan game shoe is finally here.

After a little more than a week of teasers, the Air Jordan 33 has been officially unveiled. As promised by the brand, the 33 puts an emphasis on innovation by introducing a first-of-its-kind laceless design. Rather than tightening with traditional shoelaces, the Jordan 33 uses a new system known as FastFit.

Essentially functioning as a manual version of Nike’s Electro Adaptive Reactive Lacing (E.A.R.L.) tech found in shoes like the Mag and HyperAdapt 1.0, FastFit allows athletes to tweak the fit of the sneaker to better suit their personal needs. Through the use of cables that stretch throughout the shoe, wearers are able to yank an elastic pull tab to land on one of 12 “clicks” offered by the customizable fit system.

Elsewhere, the Jordan 33 boasts a textile upper which helps keep things lightweight and adds targeted support in areas where players will need it most. Notable design elements on the upper include an oversized Jumpman logo at the tongue and OG-style Nike Air embroidery on the heel.

In terms of cushioning, the 33 sees the return of the FlightSpeed carbon fiber plate, which works in tandem with a Zoom Air unit that’s been tweaked for higher levels of responsiveness.

The Air Jordan 33 is currently set to release on Thursday, Oct. 18 for a retail price of $175 in North America, $185 globally.

Air Jordan 33 “Future of Flight”
Release Date: 10/18/18
Color: White/Metallic Gold/Black/Vast Grey
Style #: AQ8830-100
Price: $175

source: BY

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