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How 23-Year-Old Jacob Keller Turned YouTube Fame Into A Full-Time Job With Jordan Brand

As the world’s second-largest search engine, YouTube has evolved as a platform where hardcore hobbyists and casual enthusiasts of just about anything (video games, cosmetics, or even Disney toys​) can become Internet celebrities with dedicated viewerships. Beyond stars like Justin Bieber, who rode YouTube fame into a more traditional celebrity trajectory, people like makeup artist Michelle Phan and gamer Felix Arvid Ulf Kjellberg (better known as PewDiePie) have cultivated successful channels with millions of subscribers, and billions of views.

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