Adidas has at last decided to show the world the Pharrell NMDs ahead of the shoes’ release this weekend. On Tuesday morning, the brand posted the above image along with a confirmation of the July 22 release date.
From reflective yarns to cozy wool fibers, we’ve already seen adidas do some pretty crazy things with its Primeknit technology. Now, the Three Stripes is getting ready to introduce another game changer just in time for All-Star Weekend in Toronto.
During All-Star Weekend, adidas snuck into a crowded release schedule with one of its most innovative projects yet, the XENO Pack. Now, the brand has found yet another way to manipulate colors with its Chromatech technology.
The Kanye Westification of the sneaker game has been under way for quite some time, and it shows no signs of letting up — just look at adidas’ upcoming inline offerings. Nike, who hasn’t put out a Kanye West-designed sneaker since 2014, continues to use the colorways that were made famous by the Yeezy 1 and 2, specifically the combination of pink, black, and glow-in-the-dark green.