Tag Archives: ADIDAS YEEZY

Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire

Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and influencers in the world of sneakers. But he isn’t doing it alone. Continue reading Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire

Kanye West Made New Sneakers for Yeezy Season 6

Let’s be honest—there’s a bit of Yeezy 350 Boost fatigue setting in with the sneaker community. Sure, they have no problem selling and then re-selling, but the buzz isn’t quite where it was a year ago. Fortunately, Kanye West is ready to deliver some new silhouettes, In fact, he previewed an unreleased runner as a part of his Yeezy Season 5 Collection. Now, as he’s hard at work on Yeezy Season 6, his friend Ibn Jasper provides a first look at another new Yeezy.

Continue reading Kanye West Made New Sneakers for Yeezy Season 6