Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and influencers in the world of sneakers. But he isn’t doing it alone. Continue reading Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire
Let’s be honest—there’s a bit of Yeezy 350 Boost fatigue setting in with the sneaker community. Sure, they have no problem selling and then re-selling, but the buzz isn’t quite where it was a year ago. Fortunately, Kanye West is ready to deliver some new silhouettes, In fact, he previewed an unreleased runner as a part of his Yeezy Season 5 Collection. Now, as he’s hard at work on Yeezy Season 6, his friend Ibn Jasper provides a first look at another new Yeezy.