Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and influencers in the world of sneakers. But he isn’t doing it alone. Continue reading Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire
While handling some business in China this weekend, Pharrell Williams is using the trip to showcase some new footwear. Continue reading Pharrell Debuts Colorful Adidas Crazy BYW X in China
A major rapper sneaker endorsement could be coming to an end soon. Multiple footwear industry sources have informed Sole Collector that superstar Canadian rapper Drake is unhappy with his partnership with Jordan Brand and looking for an exit and a new deal that would afford him more creative control. Continue reading Is Drake Leaving Jordan Brand?
Pharrell and Adidas are releasing more sneakers this month, with four new pairs planned for next week. The quartet of Adidas Tennis Hu models pictured will be available on Friday, July 28, for $130 each.
Yeezy hasn’t yet jumped over the Jumpman, but his partners at Adidas are on the verge of doing so in the United States.
Let’s be honest—there’s a bit of Yeezy 350 Boost fatigue setting in with the sneaker community. Sure, they have no problem selling and then re-selling, but the buzz isn’t quite where it was a year ago. Fortunately, Kanye West is ready to deliver some new silhouettes, In fact, he previewed an unreleased runner as a part of his Yeezy Season 5 Collection. Now, as he’s hard at work on Yeezy Season 6, his friend Ibn Jasper provides a first look at another new Yeezy.
3D printing is a long process, taking upwards of an entire day in some instances. This explains why, despite having unveiled the 3D Runner in the past, Adidas has yet to mass produce any.