Adidas has appointed Fear of God designer Jerry Lorenzo to lead the creative and business strategy of its basketball category, the brand announced via press release this morning. The new long-term partnership will create a division within Fear of God, called Fear of God Athletics, that focuses on performance basketball product and activewear.
Adidas has collaborated with the Star Wars entertainment juggernaut to celebrate the 40th anniversary of The Empire Strikes Back, which premiered in 1980. They’ve done it with a pair of Top Ten Hi sneaks inspired by infamous bounty hunter Boba Fett. Hell, these kicks look like they were stolen from Fett’s closet. Continue reading ADIDAS CELEBRATES 40TH ANNIVERSARY OF ‘THE EMPIRE STRIKES BACK’ WITH BOBA FETT HIGH TOPS
Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and influencers in the world of sneakers. But he isn’t doing it alone. Continue reading Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire