After going through a months-long lawsuit against designer Warren Lotas over his Dunk lookalikes last year, Nike is taking steps to protect more of its iconic sneakers. Last week, the US Patent and Trademark Office (USPTO) officially granted Nike’s trademark for the Air Jordan 1.
There are more Off-White x Nike/Air Jordan sneaker collaborations on the way, as confirmed by Virgil Abloh himself through his public—domain.com website yesterday. The interactive webpage was designed to mirror the look of Abloh’s computer screen, giving users access to various catalogs including previously unseen sneaker samples but also provided a glimpse of what’s in the works between the duo.
A truly great sneaker eventually transcends its original purpose. Think of the Adidas Stan Smith, or the Vans Sk8-Hi—the former designed for tennis, the latter for skateboarding, both now simply canonical sneakers. The first shoe to attain this status was the Converse Chuck Taylor All-Star, a state-of-the-art basketball model around the turn of last century and now a go-to for people of every demographic, most who wouldn’t know Chuck Taylor from Chuck Berry. Michael Jordan’s memory is much fresher, but as we get further and further from the original Air Jordan’s basketball roots, the shoe itself has become the Chuck Taylor of a new generation. Continue reading How the Air Jordan 1 Became the New Chuck Taylor
The story of flight in the Air Jordan line will be told through several iterations of retros throughout the remainder of the year. In September, a camo-printed Air Jordan 5 will make its retail debut, inspired by the model’s fighter jet design origin. Joining it will be a similar make-up of the Air Jordan 1 High.
Jordan Brand likes to experiment with combining some of its most popular sneaker designs, sometimes with success, and sometimes with not. The latest attempt at fusing styles comes on this “Red Elephant” Air Jordan 1 high, which puts one of the most popular prints in sneaker history on one of the best silhouettes ever.