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WHEN NIKE HONCHO Phil Knight commissions his swoosh-stripe Mount Rushmore somewhere in the wilds of the Pacific Northwest, the Air Max 95 will be one of the shoes that will be carved into the Precambrian granite outcropping. The Air Max 95 isn’t the best Nike runner ever made, it’s arguably (sorry Air Jordan junkies) the best Nike shoe ever made, an object burrowed deeply into the popular culture.
Adidas and Kanye West are in it for the long haul together.
On Wednesday, June 29, it was announced that the partnership has evolved into adidas + Kanye West, “a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.”