Open up a web browser or power up a smartphone—pretty much essential for modern-day living—and you’re walking straight into a privacy minefield. That much you know. Especially after the news earlier this week that Unroll.me, a popular service that lets you unsubscribe from multiple email lists with a single click, was selling data it had mined from all your mail. What you might not realize is that your surrendering of your privacy isn’t just an accident—it’s the purposeful design of a particular breed of app makers and web designers employing a practice known as “dark patterns.”
To be a successful entrepreneur, you have to be a bit of a soothsayer, able to see the future and to predict what your customers will want before they know they want it. After all, entrepreneurs are known to be the masters of innovations, right?
LET’S SAY A friend texts you a 360-degree 3D photo of the new kombucha brewery in his basement. This is one of those self-consciously tech-savvy hipster friends who uses all the latest smartphone apps. And well, you don’t. You don’t have that 360-degree 3D photo app, and frankly, you don’t really feel like downloading The way apps work now, you’d just have to give up on seeing that basement panorama in all its glory. But Google wants to change that. It wants to give you a way to view that photo from inside the app without ever having to download the app at all.
EVEN THOUGH APPLE opened up iOS to third-party keyboardsnearly two years ago, your options have been a little lackluster. Google’s Gboard wants to change that, starting with search.
If you’re wanting to go beyond the basic stuff everyone does with their phone—either by extending its capabilities or by taking more control over what it already does—we’ve got just the collection of tools for you. These automators, taskers, and shortcut makers can quickly hack Android or iOS to do your mobile bidding.
You’re aware that your cell service comes from cell towers. And that your mapping app is made possible by GPS satellites. And that wifi signals deliver your fail videos. But the sight of that invisible world is breathtaking.
When you’re truly enjoying yourself at a music festival, it’s all but guaranteed that at some point you’ll get separated from your friends. So to make it easier to find them again, Pepsi made anapp-connected blimp that helps guide lost and lonely revelers back to their pals.