Tag Archives: basketball sneakers

How the Air Jordan 1 Became the New Chuck Taylor

A truly great sneaker eventually transcends its original purpose. Think of the Adidas Stan Smith, or the Vans Sk8-Hi—the former designed for tennis, the latter for skateboarding, both now simply canonical sneakers. The first shoe to attain this status was the Converse Chuck Taylor All-Star, a state-of-the-art basketball model around the turn of last century and now a go-to for people of every demographic, most who wouldn’t know Chuck Taylor from Chuck Berry. Michael Jordan’s memory is much fresher, but as we get further and further from the original Air Jordan’s basketball roots, the shoe itself has become the Chuck Taylor of a new generation. Continue reading How the Air Jordan 1 Became the New Chuck Taylor