Tag Archives: Chemicals

Beauty standards are literally toxic for women of color

“Dry, lifeless hair can take the fun out of your life,” intones an announcer in a 1950s ad for the haircare product Brylcreem, “but you can put it back with Brylcreem—with Brylcream, a little dab will do you.” The ad might seem a little rough by 2017 sensibilities, but some 60 years later we’re still attracted to the shine promised by cosmetics and personal care products. Toothpaste companies pledge that they’ll give us blindingly white smiles, while deodorant manufacturers dangle the hope of a life without stink. The advertisements that we see and the products we buy help determine and reinforce what we view as normal.

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