To make it in America, drone delivery will have to master a niche demand. Most of America that has customers is already well-served by logistics. The Postal Service can carry most things at low cost, and for faster shipping, retailers like Amazon will use shipping companies like FedEx or UPS. To make it in America, drones need to deliver a cargo within the same day, and because drones can only carry so much, they need to make sure they’re carrying a cargo that is both tiny and important. So what is it, exactly, that drones could deliver better, faster than anything else?
For many, drone delivery was a novelty until Amazon jumped into the game. With a much-hyped concept video, Amazon provided a straightforward image of robot postmen, bringing packages to customers on demand. Amazon filed the patent for the “Unmanned Aerial Vehicle Delivery System” last September, but the text of it was recently made public at the end of April, showing the nuts and bolts of the scheme.