When the guy who re-wrote the book on Google Advertising shared his list of must-read books for entrepreneurs, we listened. A highly sough-out consultant, Perry Marshall is the author of seven business books dedicated to helping entrepreneurs and small businesses owners like yourself gain more from online advertising to teaching you how to get more sales from 20% of your customers.
Ideas are a resource in the entrepreneurial world, almost functioning as a kind of currency. The more ideas you have, and the better they are, the better you’ll fare against your competition, especially over the long haul. Of course, there’s one “anchor” idea at the crux of your business model, but don’t forget all the new ideas you’ll have to create from new products and new marketing strategies to how to maximize internal productivity and rebuild your infrastructure for the better.
Daymond John intimately knows the power of broke. After three failed attempts, the Shark Tank star launched his first business with just $40 and a hope and a prayer. Of course, scoring an endorsement from LL Cool J didn’t hurt either. Not long after the rap legend began wearing John’s hand-sewn clothing line, FUBU (“For Us By Us”) blew up in the mainstream.
Your entrepreneurial dreams can quickly become nightmares if you fail to acknowledge the legal realities that can make or break your new business.
According to the Organization for Economic Co-operation and Development, only 46 percent of college students actually finish their degrees. Research also shows that college graduates ages 25 to 32 earn $17,500 more annually than their non-degree-holding counterparts. But, given the crushing cost of student debt and a slowly recovering job market, is a college degree really worth it?
The rules of the world we live in are changing fast and the ways that wealth is created are changing faster than ever. What worked yesterday is no longer going to work tomorrow. This is a new era of wealth and the good news is, the playing field has never been more level than it is right now and anybody can get into the game. It requires breaking down some mental barriers and changing some longstanding beliefs about how the world works. But I’ve seen first hand that anybody can become a millionaire if they put in the necessary sacrifice, hard work and persistence.
I was reading a story last week from a young entrepreneur that had just experienced his first failed venture. It was more of a post-mortem, a look back at some of the hard lessons he had learned along the way.