Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and influencers in the world of sneakers. But he isn’t doing it alone. Continue reading Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire
Boeing makes a lot of money selling planes around the world. But if you want all the bells and whistles that help ensure those planes don’t fall out of the sky, that sometimes costs extra. Continue reading Boeing Charged Extra Money for ‘Vital’ Safety Features on 737 Max
Photographer Timothy White has been taking unforgettable portraits for decades. His subjects range from Adam Sandler to Aerosmith; Al Pacino to Andre 3000; Aretha Franklin to Axl Rose—and that’s just the A’s. If you’re ready to go down a deep rabbit hole, find the complete list (and see the photos) on his website. Continue reading A Day With Teenage JAY-Z: The Story Behind This Lost 30-Year-Old Photo
Having your own personal style is important. But, whether you’d like to admit it or not, it’s hard to avoid following at least one trend. And that isn’t necessarily a terrible thing. Sometimes, being able to identify and interpret cool trends can keep your wardrobe afloat.
The imminent release of Jay Z’s surprise album/movie/whatever-the-hell-it-is 4:44 on Friday has the music world in a frenzy. But why? How is it that a rapper half a year shy of turning 48 is dominating an ostensibly youth-based culture like hip-hop?
Patron of the New, a designer boutique in the middle of a quiet block in Manhattan’s Tribeca neighborhood, has two security guards flanking the front door. Inside, the shop boasts roughly 31 racks of men’s and women’s clothing with price tags that frequently climb into four figures, occasionally five. There is a cash wrap adorned with 50 custom-made brass tear drops; a glass-topped jewelry case with nine drawers filled with bracelets, sunglasses, and an eye mask with embroidery that reads “Been up for days on coke” across the front; a $45,000 sequined Balmain jacket that is for sale, although it’s kept out of view in a storage area downstairs; and, on the day Complex visited in May, one man in a Vetements cap intermittently speaking German and rapping along to Playboi Carti on the sound system. There is also, at press time, exactly one review for Patron of the New on Yelp: Five stars, courtesy of Preston V. “Many great brands under one roof in a great location with very helpful staff who are all knowledgeable in fashion,” he writes. “Main brands everyone’s here for is Off-White, Enfants Riches Déprimés, Mike Amiri, Balmain, Fear Of God & many more.”
In 2012, Rhuigi Villasenor designed a black/white paisley bandana T-shirt. “It was a nod to West Coast culture,” says the 25-year-old L.A.-based designer. It was the very first thing he created for Rhude, the brand he founded a year later, and the piece that helped catapult the label.