Nike has never been afraid to use different technologies to experiment with its sneakers. After all, this is the company that brought you the Mag and HyperAdapt, two shoes powered by auto-lacing mechanisms. And while its latest basketball silhouette isn’t as tech-forward as those, there’s still plenty to like here, especially if you’re both a sneakerhead and an avid gamer. Meet the PG2, Paul George’s new signature shoe, which Nike created in collaboration with Sony and was inspired by the PlayStation. Sorry, Xbox, maybe next time.
Adidas and Kanye West are in it for the long haul together.
On Wednesday, June 29, it was announced that the partnership has evolved into adidas + Kanye West, “a YEEZY branded entity creating footwear, apparel and accessories for all genders across street and sport.”
If you’re the sort to buy multiple pairs of sneakers just to make sure your footwear is always fashionable, you might soon have a way to save a lot of money. David Coelho is crowdfunding ShiftWear, or sneakers that have color e-paper displays in their sides.