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50 Cent Reveals His Investment Criteria & What Attracts Him to Certain Partnerships

50 Cent has a daring hip hop persona, but his approach to investing is decidedly different. The rapper born Curtis Jackson has backed close to a dozen fledgling startups in the past decade, including beverage brand Vitamin water, livestreaming app Hang w/and, most recently, men’s undergarment line FRIGO. His due diligence helps him navigate the risks associated with budding companies.

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