In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work and their products. I asked how they use public relations tactics, such as a pressroom or news releases to promote their businesses. Both just looked at me with a blank stare, not quite sure what I was talking about. They are so focused on selling their products and services that they have not taken the time to tell prospective customers about what they are doing. Here are a few suggestions to get started.