Life was basically impossible without Photoshop. The process and tools it took to get images and type set just the way you wanted took an eternity. There were no shortcuts! You needed a rapidograph pens, T-squares, rubber cement, exacto knifes and so much more just to do things Photoshop now does in one or two clicks.
Think you’ve got a good party trick? British designer Seb Lester can draw pixel-perfect logos with a few sweeps of his calligraphy pen. I watched in disbelief as he reproduced some fairly complex type using only his steady hand.
GIFs are funny but fleeting; websites might convey more information—but if you really want to make a point, you design a poster. A new exhibition at the Cooper Hewitt focuses on the cultural impact of this persuasive graphic design medium and the science behind what makes posters in particular pack their visual punch.