It’s summer internship season and while finding the right fit has never been easy — for students or employers in competitive industries, things have gotten even harder.
Starting a business — or even getting involved as a professional — when you’re young can be intimidating. You might have knowledge about business from school, books or practical advice from sources online, but there’s a big difference between understanding business fundamentals on paper and gaining wisdom through actual experience.
Have you ever tried to break a bad habit, only to give up in frustration? The problem isn’t that you’re weak or that the bad habit is too ingrained; in all likelihood, you just gave up too soon.
The value of the female dollar is rising — today, women account for a whopping 85 percent of all consumer purchases and female income worldwide totals to over $18 trillion. Millennial women — those between the ages of 18 and 35 — represent a significant piece of that spending power. However, many companies struggle to gain attention and buy-in from this generation of women. Marketers spend a vast amount of time and resources creating and distributing creative and messages that are simply not sticking. Why? Because the stories these brands tell portray women in such a uniform way that it fails to attract them as customers.
In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work and their products. I asked how they use public relations tactics, such as a pressroom or news releases to promote their businesses. Both just looked at me with a blank stare, not quite sure what I was talking about. They are so focused on selling their products and services that they have not taken the time to tell prospective customers about what they are doing. Here are a few suggestions to get started.
Like many, you may have been considering launching a brand licensing program for several months, or even years. However, you have been hesitant to pull the trigger, as you just don’t know how much in royalties your brand could generate and whether you would gain a sufficient return on investment (ROI) from it.
No matter how good or promising your business idea is, there will be times as an entrepreneur that you’ll question whether or not your company will ever be a success. Those overnight, rags-to-riches stories of explosive popularity for a lucky few have permeated our collective startup culture, leading young and inexperienced entrepreneurs to see those stories as a typical trajectory for businesses.