Kanye West is the face of the Adidas Yeezy brand. When West left Nike for the Three Stripes, it was in search of creative freedom and a brand that he could call his own and make in his own image. Since West formed his Adidas sub-brand, he has been one of the true mainstays and influencers in the world of sneakers. But he isn’t doing it alone. Continue reading Steven Smith: The Guru Helping Kanye West Design His Yeezy Empire
Patron of the New, a designer boutique in the middle of a quiet block in Manhattan’s Tribeca neighborhood, has two security guards flanking the front door. Inside, the shop boasts roughly 31 racks of men’s and women’s clothing with price tags that frequently climb into four figures, occasionally five. There is a cash wrap adorned with 50 custom-made brass tear drops; a glass-topped jewelry case with nine drawers filled with bracelets, sunglasses, and an eye mask with embroidery that reads “Been up for days on coke” across the front; a $45,000 sequined Balmain jacket that is for sale, although it’s kept out of view in a storage area downstairs; and, on the day Complex visited in May, one man in a Vetements cap intermittently speaking German and rapping along to Playboi Carti on the sound system. There is also, at press time, exactly one review for Patron of the New on Yelp: Five stars, courtesy of Preston V. “Many great brands under one roof in a great location with very helpful staff who are all knowledgeable in fashion,” he writes. “Main brands everyone’s here for is Off-White, Enfants Riches Déprimés, Mike Amiri, Balmain, Fear Of God & many more.”
In 2012, Rhuigi Villasenor designed a black/white paisley bandana T-shirt. “It was a nod to West Coast culture,” says the 25-year-old L.A.-based designer. It was the very first thing he created for Rhude, the brand he founded a year later, and the piece that helped catapult the label.
Business is about risks. The greater the risk, the greater the reward. Just ask Rich Paul, the NBA agent who in 2012 left powerhouse talent agency CAA to start Klutch Sports. Even with LeBron James in tow, few believed Paul, then 30 years old, could pull off the move and navigate the NBA on his own.
Over the past 30+ years I’ve interviewed hundreds of candidates for director and VP level positions. Very few of these candidates actually applied for the job being filled at the time. Most were found via LinkedIn or a referral. Nonetheless, I was dumbfounded that many of these people weren’t great interviewees, yet most were all remarkable people doing their jobs.
The media has published hundreds of articles and think pieces about the tech-loving, world-changing millennial generation. They’re accused of being narcissistic, selfish, and entitled. Whether those claims are valid or not, there is one millennial attribute that not only sets them apart, but can also push them ahead. For the most part, this generation grows up thinking that anything is possible. Born in 1992, Aleali May is a member of this new generation, and her approach to taking on the world exists without limits.
Dexter Thibou has been helping realize the sonic ambitions of rappers and producers since 1993, when he first interned at the legendary D&D Studiosin Manhattan. He eventually became a full-fledged engineer, and has worked with the likes of Eminem, Janet Jackson, Guru, Common, and M.O.P., to name but a few. In 1995, when he was in his early 20s, he began assisting with the recording sessions for Jay Z’s debut album, Reasonable Doubt. This is what he remembers.