Tag Archives: Jeans

The Methods Used to Make Brand New Jeans Look Old

This fun peek inside a factory that makes jeans from Carson Nicely shows the creative methods a manufacturer uses to create a pair of distressed denim. They spray paint color on them, mark up some fake whiskers on the front of the pants, tumble the jeans with a bunch of rocks, and basically mutilate the hell out of a brand new pair of jeans in order to create a worn in look.

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How Levi’s Built the Most Authentic Clothing Brand in the World

Inside Tosca Cafe, a 96-year-old San Francisco bar where the ambience is perpetually dim and the white-shirted bartenders mix cocktails with affected names like the “Oaxacan Firing Squad” and the “White Nun,” Levi’s President James Curleigh—he goes by “J.C.”—is telling a story about the night when actor Sean Penn (who helped save the bar in 2004) shot a hole in the wall.

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