Professional BMXer and Go! star Nigel Sylvester has signed with Jordan Brand, making him the Jumpman’s first BMX athlete. Though Sylvester kicked his partnership with the Jumpman off via a highly desirable Air Jordan 1 collaboration in 2018, he’s now an official member of Team Jumpman, joining other recent signees like Stefon Diggs, Dak Prescott and Vladimir Guerrero Jr.
Looking ahead to what Jordan Brand has in the works for next year, word of another UNC-inspired colorway of the Air Jordan 1 High is making rounds.
News of Stephen Curry officially launching his own sub-brand with Under Armour making headlines earlier this week prompted a lot of discussion about LeBron James, with many questioning why he hasn’t established his own Nike sub-brand. A move in that direction seemed inevitable when James inked a “lifetime” deal reportedly worth more than $1 billion with Nike in 2016, but he hasn’t followed in the footsteps of Michael Jordan just yet. However, the idea is very much in his mind—so much that he recently had a vision of exactly which player he would have liked to build his brand around.
Jordan Brand’s retail footprint in Asia is about to get bigger with the opening of the first Jordan store in Manila, the capital of the Philippines.
Generally the standard for performance basketball footwear for the past 35 years, Air Jordans are finally crossing into the future and inheriting Nike’s Adapt technology.