Looking ahead to what Jordan Brand has in the works for next year, word of another UNC-inspired colorway of the Air Jordan 1 High is making rounds.
News of Stephen Curry officially launching his own sub-brand with Under Armour making headlines earlier this week prompted a lot of discussion about LeBron James, with many questioning why he hasn’t established his own Nike sub-brand. A move in that direction seemed inevitable when James inked a “lifetime” deal reportedly worth more than $1 billion with Nike in 2016, but he hasn’t followed in the footsteps of Michael Jordan just yet. However, the idea is very much in his mind—so much that he recently had a vision of exactly which player he would have liked to build his brand around.
Jordan Brand’s retail footprint in Asia is about to get bigger with the opening of the first Jordan store in Manila, the capital of the Philippines.
Generally the standard for performance basketball footwear for the past 35 years, Air Jordans are finally crossing into the future and inheriting Nike’s Adapt technology.
In addition to Nike’s joint $40 million pledge announced earlier today, Jordan Brand and Michael Jordan are donating $100 million over the next 10 years to organizations in the Black community who are committed to fighting for racial equality, social justice, and greater access to education. Continue reading Jordan Brand Is Donating $100 Million In Support of Black Communities
Over five years ago, Jordan Brand began its Wings Scholars Program, an initiative that has provided students from disadvantaged areas with full-ride scholarships to college. For 2020, a total of 32 students will be receiving that honor after the brand announced its 2024 class. Continue reading Jordan Brand Gives 32 Students a Full Ride To College
The most coveted colorways of the Air Jordan 3 will always be the originals, but one of the more beloved non-original pairs may be in line for a 2021 return. Continue reading The ‘Cool Grey’ Air Jordan 3 Could Be Returning Next Year