Tag Archives: JORDAN BRAND

LeBron James Wanted to Launch Own Nike Brand and Sign Luka Doncic

News of Stephen Curry officially launching his own sub-brand with Under Armour making headlines earlier this week prompted a lot of discussion about LeBron James, with many questioning why he hasn’t established his own Nike sub-brand. A move in that direction seemed inevitable when James inked a “lifetime” deal reportedly worth more than $1 billion with Nike in 2016, but he hasn’t followed in the footsteps of Michael Jordan just yet. However, the idea is very much in his mind—so much that he recently had a vision of exactly which player he would have liked to build his brand around.

Jordan Brand Is Donating $100 Million In Support of Black Communities

In addition to Nike’s joint $40 million pledge announced earlier today, Jordan Brand and Michael Jordan are donating $100 million over the next 10 years to organizations in the Black community who are committed to fighting for racial equality, social justice, and greater access to education. Continue reading Jordan Brand Is Donating $100 Million In Support of Black Communities