We’re currently in the midst of Jordan Brand celebrating the 30th anniversary of the Air Jordan 1, and the Nike offshoot has big things planned past the end of this year. Announcing in a press release today, Jordan has many retro sneakers planned for Spring 2016, and they pay homage to critical junctures in Michael Jordan’s history.
Last month, Jordan Brand debuted Blake Griffin’s new sneaker with a little help from an old frenemy, Marvin the Martian. Now, with a rumored “Marvin the Martian” Air Jordan VII Retro on the horizon, Jordan Brand is giving the villain some more shine with his own clothing collection.
As the world’s second-largest search engine, YouTube has evolved as a platform where hardcore hobbyists and casual enthusiasts of just about anything (video games, cosmetics, or even Disney toys) can become Internet celebrities with dedicated viewerships. Beyond stars like Justin Bieber, who rode YouTube fame into a more traditional celebrity trajectory, people like makeup artist Michelle Phan and gamer Felix Arvid Ulf Kjellberg (better known as PewDiePie) have cultivated successful channels with millions of subscribers, and billions of views.