Kim Kardashian and Kanye West just announced they are having another child together. Kim made the announcement on a teaser following tonight’s mid-season finale of Keeping Up With the Kardashians. “I just got the blood test back,” Kim says to Khloé in the new clip, “and I’m pregnant!” As true KUWTK aficionados will note, the underlying narrative of the 10th season of the genre-defining reality series has been Kim’s struggle toward a second pregnancy.
The iconic sports apparel and sneaker company has lost significant market share and muddled its image with consumers. Its latest push into hip-hop fashion has some analysts wondering whether it can ever outrun Nike again.
The Kanye Westification of the sneaker game has been under way for quite some time, and it shows no signs of letting up — just look at adidas’ upcoming inline offerings. Nike, who hasn’t put out a Kanye West-designed sneaker since 2014, continues to use the colorways that were made famous by the Yeezy 1 and 2, specifically the combination of pink, black, and glow-in-the-dark green.
Kanye West was profiled by the New York Times Magazine around the launch of his adidas line, and while most of the piece focused on ‘Ye’s work in the fashion world, he also talked about his ongoing anger issues and ego. In the interview, Kanye spoke about how his family life with Kim Kardashian and North West has really helped temper his anger because before all he had was his ego. “I feel like now I have an amazing wife, a supersmart child and the opportunity to create in two major fields,” Kanye said.