News of Stephen Curry officially launching his own sub-brand with Under Armour making headlines earlier this week prompted a lot of discussion about LeBron James, with many questioning why he hasn’t established his own Nike sub-brand. A move in that direction seemed inevitable when James inked a “lifetime” deal reportedly worth more than $1 billion with Nike in 2016, but he hasn’t followed in the footsteps of Michael Jordan just yet. However, the idea is very much in his mind—so much that he recently had a vision of exactly which player he would have liked to build his brand around.
LeBron James is once again an NBA champion. This is his fourth NBA title and this one was unlike anything we’ve ever seen. He’s now won a title with three different franchises. This was his year 17 season. That is all insane. Another thing that is truly crazy is the fact that people thought this would somehow settle the Michael Jordan and LeBron debate. Like it would suddenly go away or either side would just concede. If anything, this is going to make people dig in even more. LeBron has even more ammo for his career now. He just won a title with the Lakers and won yet another Finals MVP award. He’s now legitimately in striking distance of MJ and those six titles. Will he be able to get there? We’ll have to see, but he’s closer than ever and on a pretty damn good Lakers team.
The NBA is reportedly looking into whether teams broke league rules on tampering and violated the salary cap this offseason. Both issues stemmed from a recent NBA board of governors meeting where several owners crowed that other team’s were using dishonest measures to lure star players to their team. Continue reading NBA Reportedly Investigating Whether Teams Broke Free Agency Rules in Recruiting Star Players
LeBron James on Monday unveiled the I Promise School, the new public school he opened in Akron, Ohio. Continue reading LeBron James’ commitment to send kids from his school to college could one day reach over $100 million
Friday night, LeBron James further etched his name in the GOAT conversation. James drove left past New Orleans Pelicans forward Solomon Hill with approximately 6:01 remaining in the first quarter for a two-handed dunk to notch 11 points in the game. That gave LeBron his 867th consecutive game scoring at least 10 or more points, breaking Michael Jordan’s previous record, which James tied on March 28. Continue reading LeBron James Surpassed Michael Jordan’s Double-Digit Scoring Record