Like many, you may have been considering launching a brand licensing program for several months, or even years. However, you have been hesitant to pull the trigger, as you just don’t know how much in royalties your brand could generate and whether you would gain a sufficient return on investment (ROI) from it.
The future of 4K video has been in doubt as of late. You see, the HEVC Advance group that’s licensing the H.265/HEVC video format (crucial to stuffing 4K into modern data pipes) wanted steep royalties seemingly everywhere, with no cap — even free services faced a small outlay. It was so pricey that tech giants started work on their own royalty-free format to avoid being on the hook. At last, though, HEVC Advance has seen the light: it’s offering a revamped licensing scheme. While it could still be costly for some, it’s inexpensive enough that it might safeguard the future of 4K content.