Paul McCartney is no stranger to embracing technology, and you’re about to get further proof of it. The iconic musician is performing an “intimate” YouTube concert on September 7th at 8PM Eastern as part of a YouTube Original production. It’s a plug for his new album Egypt Station, as you might have guessed, but he’ll also play tunes from his Beatles and Wings days.
Have you incorporated video into your marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will look at why you need to start video marketing now.
Twitter’s social livestreaming service, Periscope, has accomplished a lot in just one year. Users have generated 200 million broadcasts on the app since launch and they watch 110 years of live Periscope content every day. That’s more than 100 years of live horror movies, puddles, crime watching,museum tours and an ice cube melting in a glass of whiskey — every day.