Tag Archives: Marketing To Millennials

How Do Millennials Find Your Business?

Information gathered by the 2015 Millennial Workforce study indicates that millennials are now the largest generation in the workforce. And by 2017, they’re expected to have a monumental spending power of around $200 billion dollars a year. In other words — if you want a successful modern business, you need to attract the millennial market.

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Why Millennial Women Crave Authenticity

The value of the female dollar is rising — today, women account for a whopping 85 percent of all consumer purchases and female income worldwide totals to over $18 trillion. Millennial women — those between the ages of 18 and 35 — represent a significant piece of that spending power. However, many companies struggle to gain attention and buy-in from this generation of women. Marketers spend a vast amount of time and resources creating and distributing creative and messages that are simply not sticking. Why? Because the stories these brands tell portray women in such a uniform way that it fails to attract them as customers.

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