Marketing is not advertising. It’s not posting on social mediaor writing emails, and it surely isn’t spamming people’s inboxes on LinkedIn for days on end. Marketing involves many of these assets but it’s not a single act that makes marketing what it is. Marketing is a long-term strategy to win the affection and trust of your customers.
A lot of entrepreneurs get discouraged because they don’t have massive marketing budgets and assume there aren’t effective ways to promote their business without deep pockets. This is far from the truth.
Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. Although many believe that the age of the spam filter has destroyed email marketing forever, the fact is, spam filters are only designed to protect people from unwanted mail. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with your prospects.
As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a brand is not a product nor a service, it is necessary to complete the connection between the heart and the head that we all have as people and is illustrated by your brand’s emotional and intellectual essential features.
Have you incorporated video into your marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will look at why you need to start video marketing now.
Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is not new, but has recently become even more widely adopted by larger brands. Nielsen’s investment in neuromarketing research company NeuroFocus helped to increased credibility of neuromarketing, and provide additional brain power (yes, pun intended!) to bigger brands. For example:
The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean? If you are worried about your content falling short, this five-point checklist will put your mind at ease.