The idea of quality content has been around since 2011 when Google’s Panda Update first hit and sites with bad content were sent to the basement of search engine results. Since then, content providers have had to be on their toes to ensure that everything they create and post is high quality. But what, exactly, does that mean? If you are worried about your content falling short, this five-point checklist will put your mind at ease.
Mobile is the undeniable future of commerce. However, many brands, from small businesses to enterprises, consistently miss the mark. They fall short of tapping into mobile’s potential to build meaningful relationships with consumers, gathering insights into those audiences, and maximizing return on investment (ROI). Mobile is more than a channel; it’s the power to create personalized customer experiences that keep people coming back. While some may view mobile as a challenge, companies that only rely on desktop can’t stay competitive for long.
Daymond John intimately knows the power of broke. After three failed attempts, the Shark Tank star launched his first business with just $40 and a hope and a prayer. Of course, scoring an endorsement from LL Cool J didn’t hurt either. Not long after the rap legend began wearing John’s hand-sewn clothing line, FUBU (“For Us By Us”) blew up in the mainstream.
In recent conversations with some local entrepreneurs, they asked how they could get more visibility for their work and their products. I asked how they use public relations tactics, such as a pressroom or news releases to promote their businesses. Both just looked at me with a blank stare, not quite sure what I was talking about. They are so focused on selling their products and services that they have not taken the time to tell prospective customers about what they are doing. Here are a few suggestions to get started.
Small business owners need to be realistic about their advertising campaigns. Typically, of course, they’ll be looking for effective, low-cost solutions, but typically, too, you can have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads.
In the past ten years, digital marketing has eaten into the market share of traditional marketing. Despite this radical shift, a few centuries-old marketing tactics still return the highest on investment. Branding is one of them.
There is not one person or one thing that is the key to your success. This is true in life, but especially relevant for inventors. I love hearing from creative people who want to change the world. But more often than not, what I hear is a variation of if I could just find the right person… or the right company… or the right investor… or the right partner…. Which is too bad, because only you control your destiny! It really is up to you, you and you only. Stop chasing false opportunities.