Mobile is the undeniable future of commerce. However, many brands, from small businesses to enterprises, consistently miss the mark. They fall short of tapping into mobile’s potential to build meaningful relationships with consumers, gathering insights into those audiences, and maximizing return on investment (ROI). Mobile is more than a channel; it’s the power to create personalized customer experiences that keep people coming back. While some may view mobile as a challenge, companies that only rely on desktop can’t stay competitive for long.