Off-White, once again presumably surprising not a single person, has been deemed the hottest brand in the world by way of the latest Lyst Index update. Continue reading Off-White Named Hottest Brand in the World by Lyst for Third Consecutive Quarter
Ever since leaving Nike in 2013, Kanye West’s relationship with the brand has been rocky to say the least, but it sounds as though the head of the Yeezy empire may be relenting on his anti-Swoosh stance.
There are athletes with signature sneakers and then there’s Kobe Bryant. Continue reading How Kobe Bryant Changed the Way We Look at Sneakers
Today, Nike, Inc. reported fiscal 2020 financial results for its second quarter, which ended Nov. 30. Among the many takeaways announced by CEO Mark Parker was that Jordan Brand surged to its first ever billion-dollar quarter. Continue reading Nike Reports Jordan Brand’s First Ever Billion-Dollar Quarter
Nike and runner Eliud Kipchoge achieved the seemingly impossible over the weekend, finally realizing their goal of breaking the two-hour marathon barrier, a campaign known as Breaking2. Despite the incredible feat, IAAF’s (International Association of Athletics Federations) regulations deem that the time will not be considered an official world record due to the fact it was not recorded during an open competition and because Kipchoge ran alongside a large group of pacers. He’ll still hold the Guinness World Record for fastest marathon distance, but now new concerns are being raised about the special Nikes Kipchoge wore for the event. Continue reading Nike Accused of Cheating to Break the Two-Hour Marathon Record
Next Monday, Virgil Abloh’s “Figures of Speech” exhibit at MCA Chicago officially opens to the public. An early look from media has provided some of what to expect from the space. A lot of attention has been given to a Supreme box logo T-shirt collaboration on display, but the large amount of Off-White x Nike samples being showcased is arguably the best piece of Abloh’s new exhibit. Continue reading Virgil Abloh Is Displaying Off-White x Nike Samples at MCA Chicago