There are more Off-White x Nike/Air Jordan sneaker collaborations on the way, as confirmed by Virgil Abloh himself through his public—domain.com website yesterday. The interactive webpage was designed to mirror the look of Abloh’s computer screen, giving users access to various catalogs including previously unseen sneaker samples but also provided a glimpse of what’s in the works between the duo.
Off-White, once again presumably surprising not a single person, has been deemed the hottest brand in the world by way of the latest Lyst Index update. Continue reading Off-White Named Hottest Brand in the World by Lyst for Third Consecutive Quarter
Next Monday, Virgil Abloh’s “Figures of Speech” exhibit at MCA Chicago officially opens to the public. An early look from media has provided some of what to expect from the space. A lot of attention has been given to a Supreme box logo T-shirt collaboration on display, but the large amount of Off-White x Nike samples being showcased is arguably the best piece of Abloh’s new exhibit. Continue reading Virgil Abloh Is Displaying Off-White x Nike Samples at MCA Chicago
While we await more details on a wider release of the Off-White x Air Jordan 1 “UNC” following last week’s surprise drop, another one of Virgil Abloh’s coveted collaborations is looming. Continue reading A Detailed Look at Virgil Abloh’s ‘Polar Opposites’ Pack
Patron of the New, a designer boutique in the middle of a quiet block in Manhattan’s Tribeca neighborhood, has two security guards flanking the front door. Inside, the shop boasts roughly 31 racks of men’s and women’s clothing with price tags that frequently climb into four figures, occasionally five. There is a cash wrap adorned with 50 custom-made brass tear drops; a glass-topped jewelry case with nine drawers filled with bracelets, sunglasses, and an eye mask with embroidery that reads “Been up for days on coke” across the front; a $45,000 sequined Balmain jacket that is for sale, although it’s kept out of view in a storage area downstairs; and, on the day Complex visited in May, one man in a Vetements cap intermittently speaking German and rapping along to Playboi Carti on the sound system. There is also, at press time, exactly one review for Patron of the New on Yelp: Five stars, courtesy of Preston V. “Many great brands under one roof in a great location with very helpful staff who are all knowledgeable in fashion,” he writes. “Main brands everyone’s here for is Off-White, Enfants Riches Déprimés, Mike Amiri, Balmain, Fear Of God & many more.”
Typically, a brand creates a logo to stand out. That’s just smart business: It’s hard enough to be a fashion brand nowadays, let alone one that isn’t distinct and gets lost in the crowd. However, with his label Off-White, Virgil Abloh seemingly took some advice from LeBron James, and “fit-in” with his diagonal lines logo.