How To Think Like a Brand

As a companion piece to an earlier post about important elements of branding, I felt it apropos to discuss the intellectual aspects of brand activity. Why do I refer to it as brand activity? Because your brand must be active. All of the elements within are actions that keep your brand alive. Thus, because a brand is not a product nor a service, it is necessary to complete the connection between the heart and the head that we all have as people and is illustrated by your brand’s emotional and intellectual essential features.

Lupe Fiasco – AUTOBOTO

Benny The Butcher – Bust A Brick Nick

Tory Lanez – Mucky James

Lupe Fiasco – 100 Chicagos

Sauce Walka – “Mirror Effect”

21 Savage – “No Debate” / “Big Smoke”

Flamingo at the Cincinnati Zoo

Mt. Gang Rinpoche (Tibet)

Smithsonian.com

Morning Hour

The first one

POLAR BEAR ON ICEBERG

Ibis Fight