Tag Archives: Piggly Wiggly

The Psychology of the Supermarket

We’re all being manipulated by our grocery stores.

The experience of dashing into the local Price Chopper, Safeway, or Piggly Wiggly for a quart of milk and emerging with a bulging cartload of unintended food purchases is universal—and it’s not our fault. Supermarkets make us do it. Or at least they certainly try.

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