A preliminary study published this month in JAMA Psychiatry presents evidence that psilocybin, the psychedelic ingredient in Psilocybe cubensis, or so-called magic mushrooms, may be a useful treatment for depression when paired with psychotherapy.
A preliminary study published this month in JAMA Psychiatry presents evidence that psilocybin, the psychedelic ingredient in Psilocybe cubensis, or so-called magic mushrooms, may be a useful treatment for depression when paired with psychotherapy.
IF THERE’S ONE defining feature of the coronavirus pandemic, it’s uncertainty. Will there be a vaccine? When can schools safely reopen? Will I still have a job next week? Should I book a spring vacation abroad? A crisis that we’d all hoped would be short-lived is dragging on indefinitely, and the list of unanswered questions keeps growing. Continue reading How to Deal With the Anxiety of Uncertainty
If beauty is in the eye of the beholder, then scent, as revealed by a new study published in the Proceedings of the National Academy of Sciences, is in not only a smeller’s nose, but their DNA. Continue reading New Study Reveals How One Person’s ‘Smellscape’ Can Differ From Another’s
It’s difficult to imagine for many people, but for a certain percentage of the human population, music may evoke colors, words stir up flavors or sounds may even curl into shapes. This mash-up of senses is known as synesthesia and has baffled scientists for decades. Now, reports Michael Price at Science, researchers have identified some of the genes that may be responsible for these unusual experiences.
Continue reading Unraveling the Genetics Behind Why Some People “See” Sound and “Hear” Color
You’ve been here before. You’ve read this article already. Every word feels familiar. Even the room you’re sitting in feels the same. You know exactly what happens next. Continue reading One of Déjà Vu’s Most Striking Features Is Just an Illusion
Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is not new, but has recently become even more widely adopted by larger brands. Nielsen’s investment in neuromarketing research company NeuroFocus helped to increased credibility of neuromarketing, and provide additional brain power (yes, pun intended!) to bigger brands. For example:
Continue reading Goodbye ‘Growth Hacking.’ Hello Neuromarketing.
You don’t get a second chance to make a first impression.
We all hope that when meeting someone new, we don’t make a huge goof, like offending that person or saying something stupid.
Continue reading People May Decide These 8 Things About You in Just Seconds