If beauty is in the eye of the beholder, then scent, as revealed by a new study published in the Proceedings of the National Academy of Sciences, is in not only a smeller’s nose, but their DNA. Continue reading New Study Reveals How One Person’s ‘Smellscape’ Can Differ From Another’s
It’s difficult to imagine for many people, but for a certain percentage of the human population, music may evoke colors, words stir up flavors or sounds may even curl into shapes. This mash-up of senses is known as synesthesia and has baffled scientists for decades. Now, reports Michael Price at Science, researchers have identified some of the genes that may be responsible for these unusual experiences.
You’ve been here before. You’ve read this article already. Every word feels familiar. Even the room you’re sitting in feels the same. You know exactly what happens next. Continue reading One of Déjà Vu’s Most Striking Features Is Just an Illusion
Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is not new, but has recently become even more widely adopted by larger brands. Nielsen’s investment in neuromarketing research company NeuroFocus helped to increased credibility of neuromarketing, and provide additional brain power (yes, pun intended!) to bigger brands. For example:
You don’t get a second chance to make a first impression.
We all hope that when meeting someone new, we don’t make a huge goof, like offending that person or saying something stupid.
When the love of your life dumps you, you’re going to go a little nuts. But it’s a very specific form of crazy: There are actually conflicting neural systems active inside your brain. It’s like you’re falling in love all over again, only in reverse. Here’s how neuroscience explains it.
We’re all being manipulated by our grocery stores.
The experience of dashing into the local Price Chopper, Safeway, or Piggly Wiggly for a quart of milk and emerging with a bulging cartload of unintended food purchases is universal—and it’s not our fault. Supermarkets make us do it. Or at least they certainly try.