Tag Archives: psychology

How to Deal With the Anxiety of Uncertainty

IF THERE’S ONE defining feature of the coronavirus pandemic, it’s uncertainty. Will there be a vaccine? When can schools safely reopen? Will I still have a job next week? Should I book a spring vacation abroad? A crisis that we’d all hoped would be short-lived is dragging on indefinitely, and the list of unanswered questions keeps growing. Continue reading How to Deal With the Anxiety of Uncertainty

Unraveling the Genetics Behind Why Some People “See” Sound and “Hear” Color

It’s difficult to imagine for many people, but for a certain percentage of the human population, music may evoke colors, words stir up flavors or sounds may even curl into shapes. This mash-up of senses is known as synesthesia and has baffled scientists for decades. Now, reports Michael Price at Science, researchers have identified some of the genes that may be responsible for these unusual experiences.

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Goodbye ‘Growth Hacking.’ Hello Neuromarketing.

Using neuromarketing, marketers can study a person’s brain activity to see his or her response to marketing stimuli. Nueromarketing is not new, but has recently become even more widely adopted by larger brands. Nielsen’s investment in neuromarketing research company NeuroFocus helped to increased credibility of neuromarketing, and provide additional brain power (yes, pun intended!) to bigger brands. For example:

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