Is there anything more American than Ralph Lauren? Not only did he redefine American style, but his success has also spread it all over the world, becoming one of the most recognizable brands around the world. With the expansion of his empire, it was inevitable that he would touch on watches sooner or later. When prominent fashion brands venture into timepieces, they have two options. The most commonly used option is to make relatively inexpensive watches and induce them with some of your brand’s style elements. Although this maximizes profit, these type of watches usually does not entice watch enthusiasts. Fortunately, Ralph Lauren took another route and created a collection of enticing, high-end watches that bear his character, such as the new RL Automotive Double Tourbillon.