With the exploding Note 7 battery fiasco, Samsung inadvertently did something that’s increasingly difficult these days: It made smartphones interesting for a flickering moment. Super interesting in fact. Besides the intriguing mournful saga of the Note 7, whose embarrassing recall cost the company billions, Samsung also set up a dramatic release narrative for the Galaxy S8. This wasn’t just another smartphone—this was a make-or-break device charged with saving a company in the throes of an existential crisis. A smartphone that screams at the void—yikes!