Tag Archives: Small Creators

YouTube Unveils New Monetization Rules Killing Ad Revenue for Small Creators

Amid seemingly endless controversies about content on YouTube (including, most recently, a Logan Paul video shot in Japan’s “suicide forest”), Google announced major changes last night to how videos would be monetized on the site. Going forward, the company says big channels included in its coveted Google Preferred program will be manually vetted for ad friendliness. Far more drastically, the video-sharing site is making it a lot harder for small channels to make money off the platform—and uploaders are pissed.

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