According to Bloomberg, Snapchat has superseded Twitter in terms of daily users. While Twitter does not disclose its daily usage figures exactly, a recent earnings report does estimate that roughly 44% of the service’s 310 million monthly active users are active each day across the company’s top 20 markets. Calculating with these figures puts Twitter’s daily user count at 136 million. Snapchat use, meanwhile, has ballooned from 110 million daily users in December to recent figures which point upwards of 150 million.
As a small business owner or entrepreneur, you’ve likely already tapped into Facebook, Twitter, Instagram, YouTube, and Pinterest to push your brand. Sure, these networks work great, but there are others out there that can help you reach niche audiences. If you haven’t considered these social networks, now might be the time to do so.