Last summer, during the lead up to Yeezy Season 1 and the album that was then known as Swish, Kanye West stopped by HOT 97 and said that he wanted Steph Curry to wear Yeezys instead of Under Armour sneakers. Now, months later, we’re finally finding out what the NBA MVP thinks about Kanye’s comments.
Continue reading Steph Curry Says He’ll Wear Yeezys If Kanye West Comes to Under Armour
Kyrie Irving’s debut Nike shoe, the Kyrie 1, had some pretty outstanding colorways, but few of them captured the attention of sneakerheads like the super-limited “Uncle Drew” make up. Just 150 pairs were produced, and the only way to get your hands on one of them was through a Pepsi contest last November. Now, the winners are beginning to receive their shipments and promptly listing them on eBay. While that’s to be expected, the real surprise is how much cash the kicks are raking in.
Continue reading People Are Paying up to $8,000 for These Nike Kyrie Irving Sneakers
We already knew that this year’s Doernbecher Freestyle Collection was going to be something special, but the more we see, the more we’re convinced that it’s one of the best Doernbecher arrays yet.
In the world of fitness, there aren’t many slogans quite as recognizable than Nike’s “Just Do It.” As you may recall, its origin is rather surprising, and today we’re learning that the slogan was introduced at a pivotal time for the brand and may have actually saved it from sinking.
Continue reading How Nike’s “Just Do It” Slogan Turned the Brand Into a Household Name
Last month, Jordan Brand debuted Blake Griffin’s new sneaker with a little help from an old frenemy, Marvin the Martian. Now, with a rumored “Marvin the Martian” Air Jordan VII Retro on the horizon, Jordan Brand is giving the villain some more shine with his own clothing collection.
Continue reading Jordan Brand Just Dropped a “Marvin the Martian” Clothing Collection
Earlier today, we gave you an exclusive look at Solebox’s robot-powered stock room, and now we’re getting a better idea of what the actual sneakers of the future might look like.
Continue reading These Futuristic Sneaker Renderings Give the Nike Mag a Run for Its Money
The Fat Cat Collective 