How the Air Jordan 1 Became the New Chuck Taylor

A truly great sneaker eventually transcends its original purpose. Think of the Adidas Stan Smith, or the Vans Sk8-Hi—the former designed for tennis, the latter for skateboarding, both now simply canonical sneakers. The first shoe to attain this status was the Converse Chuck Taylor All-Star, a state-of-the-art basketball model around the turn of last century and now a go-to for people of every demographic, most who wouldn’t know Chuck Taylor from Chuck Berry. Michael Jordan’s memory is much fresher, but as we get further and further from the original Air Jordan’s basketball roots, the shoe itself has become the Chuck Taylor of a new generation.

THE NEW ‘CURRY 5’ IS THE MOST ADVANCED UNDER ARMOUR SNEAKER YET

Steph Curry‘s birthday fell on the geekiest holiday of them all, March 14th or “Pi Day” (March 14th = 3/14 and pi = 3.14… Get it?)

Nike’s ‘PlayStation’ PG2s are like a DualShock for your feet

Nike has never been afraid to use different technologies to experiment with its sneakers. After all, this is the company that brought you the Mag and HyperAdapt, two shoes powered by auto-lacing mechanisms. And while its latest basketball silhouette isn’t as tech-forward as those, there’s still plenty to like here, especially if you’re both a sneakerhead and an avid gamer. Meet the PG2, Paul George’s new signature shoe, which Nike created in collaboration with Sony and was inspired by the PlayStation. Sorry, Xbox, maybe next time.

NIKE DEBUTS A NEW EDITION OF THE ICONIC AIR MAX, THE 270

Nike was steps ahead of the ath-leisure trend. Its iconic Air Max model basically pioneered combining comfort and streetwear cool, thanks to the comfy cushion technology on its gigantic, outsize soles.

GO UNDERCOVER WITH THE AIR JORDAN 1 ‘CAMO PACK’

Jordan Brand‘s iconic Air Jordan 1‘s are already available in all manner of colorways—all black or pink and black, if you’re feeling really wild.

BEHOLD THE FUTURECRAFT 4D, THE VERY FIRST 3D-PRINTED SNEAKER ADIDAS WILL MASS PRODUCE

3D printing is a long process, taking upwards of an entire day in some instances. This explains why, despite having unveiled the 3D Runner in the past, Adidas has yet to mass produce any.

OWN THE NIGHT WITH THESE GLOW-IN-THE-DARK NIKES

If you’ve ever dropped top dollar on some fancy kicks, all for nightfall to render them entirely undetectable and leave you devoid of any compliments, have no fear. These bold new kicks from Nike may be the flashiest on the market—as they literally glow in the dark.

Skepta – Bullet From A Gun

YG – In The Dark

ScHoolboy Q – Floating ft. 21 Savage

Young Dolph – I Think I Can Fly

Offset – Clout ft. Cardi B

Khalid – Free Spirit

The Living Goddess of Nepal

Whale Dance

DRIVE THRU

SUNSET IN PARADISE

FLYING LOW

PATAGONIA PEAKS